Organizational Culture – Its Impact on Your Company and Your Customers

Roger Helsen

After studying Applied Economics, Roger Helsen built a successful career in sales and sales management. In 1984, he founded Inventi, where he developed a consultancy method for sales and sales management. In 2017, he launched Business Inspiration and created the Pulcra concept, which uniquely addresses the latest societal and business trends.

Inhoud

What are the key topics and pitfalls when writing a script about organizational culture? What role does management play, and how can employees be involved? What makes customers appreciate your organizational culture, and how can it be leveraged in dialogue with them? How can your organizational culture help you attract the right employees? Discover in Roger Helsen’s book how to make your company even stronger and more efficient by developing an organizational culture tailored to your business and customers.